Start a business, not a startup

Instant inspiration.  Although I certainly didn’t agree with all the ideas in the book, there are some great insights about how to develop a business.  My favourites come from the “Do you really need?”chapter and include “Start a business, not a startup”.  I just thought it was a great way of kicking away the excuses from the early days of business and focusing on sustainability.  Worth a read.

ReWork: Change the Way You Work Forever